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Longest Job Interview Ever: Political Branding, Part 1

Longest Job Interview Ever: Political Branding, Part 1

by sbachwich@grassrootsmidwest.com | Mar 15, 2017 | Best Practices, Blog, Elections

Most of us have been on the job interview circuit, competing for a job we want. Though we emphasize how our resume fits each role we seek, the most critical component for success in a job hunt is not a series of concrete credentials; those just get you in the door....
The Bipartisan Approach

The Bipartisan Approach

by sbachwich@grassrootsmidwest.com | Mar 9, 2017 | Best Practices, Blog, Elections

We talk about it all the time. With each passing month, partisanship swells in waves, dividing lawmakers and their public policy recommendations along thin, hard lines. To many, our two-party gap is the natural order. Sometimes even before a case is laid out or the...
The War of the Words: Communicating with Real People Pt 2

The War of the Words: Communicating with Real People Pt 2

by sbachwich@grassrootsmidwest.com | Feb 23, 2017 | Best Practices, Blog

I love words. Words are great! We have the best words. The very best, I assure you. They have power. They win elections. They can be simple and direct. Or they can be complexly constructed to confuse even the most coherent concept completely. Words are magic.  ...
Staying Afloat – With Our Help!

Staying Afloat – With Our Help!

by sbachwich@grassrootsmidwest.com | Feb 15, 2017 | Best Practices, Blog

Success in public relations, policy, and political campaigns all rely on accurately reading the terrain and plotting a course. Staying aware of news media and policy trends – and using that to make preparations – is as critical as it is time-consuming....
On Uncommon Ground: Communicating with Real People, Part 1

On Uncommon Ground: Communicating with Real People, Part 1

by sbachwich@grassrootsmidwest.com | Jan 26, 2017 | Best Practices, Blog

Nobody talks anymore. Yeah, we throw words around and make a lot of noise, but we don’t actually communicate. We used to. We used to listen to each other. We used to ask how someone was doing looking for an honest answer. But those days are gone. We don’t talk with...
6 Characteristics of Effective Social Media Graphics

6 Characteristics of Effective Social Media Graphics

by sbachwich@grassrootsmidwest.com | Nov 30, 2016 | Best Practices, Blog

As we continue to navigate our lives online, the ways we connect people continue to change. It is more important than ever to have an engaging digital presence to interact with your followers. A critical part of this is utilizing effective graphics. Social media...
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Grassroots Midwest
P.O. Box 12157 • Lansing, MI 48901
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Grassroots Midwest is a strategic consulting firm that influences opinions and motivates action. We design and implement plans that win policy change, elections, and citizen engagement.

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