Data is at the core of what we do.
We provide a customer centered consulting experience. Our clients have complex, difficult to achieve goals that must be achieved in an environment of adversity and uncertainty. We help our clients succeed because we respect those goals and make them our own.
We use industry leading software to better target the people you’re looking for.
From research to creative.
We’ve got you covered.
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At Grassroots Midwest, we excel at charting the way forward. Working closely with our clients, we make their goals achievable, and we do it by taking their concerns seriously, carefully assessing their objectives and resources, and devising a plan that meets their needs. Our analytical approach and hands on consulting service helps clients win elections, win new customers, win policy change and win market share.
Campaign Plans, Marketing Plans, Strategic Planning Management
Data and Targeting
Quality targeting and analysis begins with data, and no one has better data about the residents of Michigan than Grassroots Midwest. We maintain records on more than 7 million individuals, virtually every adult in the state, and are constantly refining and augmenting that data to better serve our clients. Whether you need a comprehensive outreach strategy or a state-wide list of attorneys or electricians, we provide the data that powers modern communication, organizing and marketing techniques.
Lists, Voter Research, Analysis
Messaging and Communications
The experienced communicators at Grassroots Midwest provide the very best in messaging and communications services, including both paid and earned media. Using existing research, our proprietary data, and our experience communicating with citizens in all 83 counties, we craft messages that resonate with the people our clients need to reach. The best messages motivate action. Whether you need to sell to new customers, win new voters, or organize new members, our team has the skills and expertise to deliver the right messaging tools to you and your target audience.
Geotargeting, Direct Mail, Social Media, Earned Media, Digital Display, Paid Field, Video, Telephone Marketing, Email Campaigns, SMS/MMS, Television, Radio, Media Buying
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Organizing and Events
Our diverse and experienced staff specializes in bringing people together on behalf of our clients. Whether organizing a trade show or a day at the Capitol our executives know how to get the right people in the room, and make it count when they get there. Even COVID-19 hasn’t slowed us down, as we’ve used technology and hard work to keep our clients connected, organized and moving forward.
Conferences, Lobby Days, Protests, Festivals
Research and Analysis
The best decisions are made with the best information. At Grassroots Midwest we specialize in producing custom research products that help decision makers plan, execute and win. From market research reports for companies expanding in Michigan, to deep and invasive opposition research on opponents, we make sure our clients have a plan based on the best possible intelligence about the battlefield and their targets.
Opposition Research Reports, Market Research, Public Opinion, Focus Groups, Survey Research
At Grassroots Midwest, we work with non-profits, trade associations, labor unions and philanthropic groups to help maintain and enhance the size and effectiveness of their organizations. From membership to communication to Political Action Committee voting and compliance, we provide the services that groups need to be effective, without the need to directly hire expensive staff.
Nonprofit Organizations, Compliance, Member Communications, Political Action Committees
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Public Relations and Advocacy
When our clients need policy makers, the public, and the media to pay attention, they know they can rely on Grassroots Midwest to amplify their message the right way, and deliver it where it needs to be heard most. Our team has deep experience working in every media market in Michigan, and we maintain a web of bipartisan relationships with policy makers at the federal, state, county and local levels. Grassroots Midwest clients know that their message cannot be ignored.