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‘Musings’: On Form Letters

‘Musings’: On Form Letters

by sbachwich@grassrootsmidwest.com | Apr 5, 2017 | Best Practices, Blog, Musings

As we move further into the 21st century, our means of communication have evolved. We value efficiency above all else. This is especially important in politics. When you can’t physically engage your voters, craft an effective message and distribute it to your focused...
‘Musings’: From the Other Side

‘Musings’: From the Other Side

by sbachwich@grassrootsmidwest.com | Mar 29, 2017 | Best Practices, Blog, Musings

Lately it seems like every time I go back and visit my hometown, someone starts talking about politics. I don’t think this is because of my career. These days you can barely leave your own home without stumbling on political news. Everyone is engaged in it one way or...
The Moral of the Story: Political Branding, Part 2

The Moral of the Story: Political Branding, Part 2

by sbachwich@grassrootsmidwest.com | Mar 22, 2017 | Blog

It’s common in Michigan’s political scene to share stories of the success and failure of close elections and ballot measures. Observers pontificate on what went wrong, what went right, and where the challenges were. Post-election season is prime time for...
Longest Job Interview Ever: Political Branding, Part 1

Longest Job Interview Ever: Political Branding, Part 1

by sbachwich@grassrootsmidwest.com | Mar 15, 2017 | Best Practices, Blog, Elections

Most of us have been on the job interview circuit, competing for a job we want. Though we emphasize how our resume fits each role we seek, the most critical component for success in a job hunt is not a series of concrete credentials; those just get you in the door....
The Bipartisan Approach

The Bipartisan Approach

by sbachwich@grassrootsmidwest.com | Mar 9, 2017 | Best Practices, Blog, Elections

We talk about it all the time. With each passing month, partisanship swells in waves, dividing lawmakers and their public policy recommendations along thin, hard lines. To many, our two-party gap is the natural order. Sometimes even before a case is laid out or the...
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Grassroots Midwest
P.O. Box 12157 • Lansing, MI 48901
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Grassroots Midwest is a strategic consulting firm that influences opinions and motivates action. We design and implement plans that win policy change, elections, and citizen engagement.

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