Making the Ask

Making the Ask

There’s no way around it; campaigns cost money, and the bigger the campaign, the bigger the bill. Candidates need to raise money to pay for any number of things that may help their chances on election day. We live in a world of Kickstarters and GoFundMe pages that...
On Target

On Target

Campaigning is difficult; not only because of the necessary hours dedicated to executing the fundamentals, but because the biggest hills to climb are ultimately within the minds of the decision makers. The most important considerations are who they are, how they vote,...