A Matter of Time

A Matter of Time

“Lost time is never found again.” -Benjamin Franklin It waits for no one. As an ever-dwindling and ultimately finite resource, time plays a critical factor in every campaign. Some considerations deal with internal logistics. How frequently should a campaign hold...
Keeping Score

Keeping Score

Love them or not, sports are an attention-consuming part of our culture. You likely have a friend — or might be that friend — who is constantly asking to change the channel to check scores. Web sites and smartphone apps now also exist to tally points and...
Making the Ask

Making the Ask

There’s no way around it; campaigns cost money, and the bigger the campaign, the bigger the bill. Candidates need to raise money to pay for any number of things that may help their chances on election day. We live in a world of Kickstarters and GoFundMe pages that...